Frequently Asked Questions (FAQs)

With Massify, the model is structured around clear stages, commitments, and a curated team:

• Activation (6–8 weeks): You pay a one-time Activation Fee that funds the full setup of your growth engine. This covers the strategy, systems, campaign setup, and the curation of the right mix of performance marketers (fractional CMOs, specialists, or agencies) to build your dedicated growth team. No extra costs for recruitment as team assembly is included.
• Commitment (6 months): After activation, the partnership runs on a 6-month lock-in, giving campaigns time to ramp, optimize, and deliver results.
• Performance Phase: From there, Massify earns a Performance Fee of 25% tied to measurable outcomes incremental revenue uplift, attributable revenue for pre-revenue startups, qualified leads in long sales cycles (with agreed lead value), conversions, or retention revenue.

Learn more about Massify→

Massify operates on a shared-risk, performance-based model designed for startups. Instead of paying for hours, you only pay when outcomes are delivered.

First, you invest in a one-time Activation Fee to build your growth engine.

Then, Massify earns a Performance Fee (25%) based on measurable outcomes such as: incremental revenue uplift, attributable revenue (for pre-revenue startups), qualified leads in long sales cycles, conversions, and retention revenue.

1. Incremental Revenue Uplift (primary metric)

• Definition: Net-new revenue generated above the agreed baseline (monthly or quarterly).
• Why: Directly ties Massify’s reward to financial growth.
• Fee: 25% share.
• When used: Best for revenue-generating startups (e-commerce, SaaS with existing ARR/MRR).

2. Attributable Revenue (for pre-revenue businesses)

• Definition: All revenue that can be traced to Massify’s marketing efforts once Activation begins.
• Why: Fair baseline of $0 for pre-revenue startups.
• Fee: 25% share.
• When used: Early-stage or pre-launch companies.

3. Qualified Leads (with agreed lead value)

• Definition: Leads meeting jointly defined qualification criteria (e.g., BANT, SQL, ICP fit).
• Why: In B2B or long sales cycle models, revenue may lag months. Tracking qualified opportunities ensures Massify isn’t penalized for timing.
• Fee: 25% of the agreed value per qualified lead (we define this upfront in writing).
• When used: SaaS, service-based, or enterprise startups.

Conversions (direct customer actions)

• Definition: Sales, sign-ups, or trial activations attributable to campaigns.
• Why: Covers e-commerce or subscription trials where immediate transactions happen.
• Fee: 25% of attributable conversion revenue.

4. Retention Revenue / Repeat Purchases

• Definition: Net-new revenue from retained customers acquired through Massify.
• Why: Encourages Massify to optimize not just for acquisition but also LTV.
• Fee: 25% of incremental retention revenue (not pre-existing customer revenue).

The Marketing Audit is a complete diagnostic of your growth ecosystem, built for startups that are 12+ months into operations and ready to move from soft launch to hard launch.

Who it’s for:

• Businesses in early traction or scaling that already have some proof of concept but need to amplify results.
• Founders who’ve been operating for about a year, tested different approaches, and now want clarity on what’s working, what’s wasted, and what’s missing.
• Teams looking for expert guidance on what’s next and where to go, rather than repeating the same early efforts.

What it includes:
We review your business across seven core dimensions:

1. Business Profile & Positioning – Are your goals, model, and audience aligned for growth?
2. Brand Foundations – Does your brand story, messaging, and differentiation attract the right market?
3. Strategy & Frameworks – Do you have a structured plan for Awareness, Leads, Sales, and Retention?
4. Channels & Campaigns – Which platforms are driving results, and which are wasting time or money?
5. Tools & Data – Is your tech stack connected and giving you the insights you need?
6. Customer Journey & Retention – From first touch to repeat purchase, do you deliver an experience that keeps customers coming back?
7. Execution & Resources – Do you have the right processes, people, and consistency in place to scale?

The Marketing Audit helps you understand what’s been overlooked in the first 12 months and gives you the roadmap to amplify growth with confidence.

Learn about the Marketing Audit →

The Activation Fee is a one-time investment that funds the setup of your entire growth engine. It’s designed to be fair and transparent—tailored to your specific stage and needs.

How it’s calculated:

The fee is based on your:

• Business stage (pre-revenue, early traction, scaling)
• Readiness Score from our diagnostic audit
• Team composition required (Fractional CMO, channel specialists, creative support)
• Scope of foundational strategy & execution work needed to launch campaigns

What it covers:

Over a 6–8 week activation period, the fee includes:

• Revenue-Aligned Marketing Roadmap
• Funnel & Launch Campaign Setup. (Paid Ads, Email, SEO, AEO, Social, Landing Pages, Lead Capture, Content Marketing as needed)
• Tech Stack Consultancy & Basic Configuration. (CRM, marketing automation, performance analytics)
• Asset Preparation. (Offer refinement, tracking framework, messaging architecture)
• One-time Launch Campaign Creatives
• 6-month Launch Plan with KPIs and Bi-weekly Reporting
• Team Recruitment & Onboarding. (Designers, Marketers, Analysts as required)

Once activation is complete, Massify transitions into the Performance Fee model, where we earn 25% of incremental outcomes delivered (revenue uplift, qualified leads, conversions, retention).

See Activation Fee details →

 

The Massify Program equips you with strategy, execution, and a curated team to drive measurable growth. However, certain costs and services remain outside the scope of our model. This ensures that the Performance Fee is tied to marketing impact, while business overheads and external services remain client-owned.

Not included in the Massify Program:

• Paid media spend / advertising budgets (beyond the initial test budget during Activation)
• Third-party platform or SaaS subscriptions (CRM, email software, analytics, landing pages, AI tools, etc.)
• Custom branding or visual identity design (logo, typography, color palette, brand kits)
• Product photography or videography
• Packaging, logistics, or fulfillment setup
• Custom integrations or complex technical development
• Legal, accounting, or business administration setup
• Internal team training or coaching programs
• Advanced market research (surveys, focus groups, paid panels)
• Full website development (available as an optional add-on service)
• Ongoing creative, advertising, or media spend beyond the curated growth campaigns
• Broader business costs outside marketing (e.g., product manufacturing, logistics, staffing)

The focus of Massify is clear: we provide the growth engine—your strategy, systems, campaigns, and execution team. The fuel (ad spend, tools, and business overheads) remains your investment.

See what’s included in The Massify Program →

Your total investment in the Massify Program is made up of several components. We disclose all budget details transparently during the Business Diagnostic and confirm them in the Growth Alignment Session before we begin.

Your expected investment generally includes:

• Activation Fee – a one-time fee disclosed after the Business Diagnostic. This funds your audit, strategy, team curation, launch setup, and the first campaign (with a starter test budget included).
• Tools & Platform Subscriptions – if essential tools are missing (CRM, ESP, analytics, landing pages, etc.), we recommend the minimum tech stack and subscriptions needed. These are client-owned.
• Paid Media Budgets (post-activation) – after the first launch campaign, you will own and allocate ongoing advertising spend. We guide you on how to structure budgets across channels.
• Creative Budgets (post-activation) – for new campaign assets and content beyond what’s included in Activation.
• Performance Fee – a 25% fee tied to incremental growth achieved. This is not part of upfront costs, but should be factored into long-term planning since it’s linked directly to results.

What we fund: The Activation Fee covers the entire growth setup and your first campaign. Everything else (ongoing ads, tools, creative, broader business costs) is client-owned.

Start with the Business Diagnostic to see your tailored investment →

Massify is built for founder-led startups and lean teams that want measurable growth without the overhead of a full in-house marketing department. We work best with businesses in:

• E-commerce & DTC brands looking to scale acquisition, retention, and repeat purchase revenue.
• B2B & B2C service companies that need a consistent pipeline of qualified leads.
• SaaS or Tech startups navigating long sales cycles or launching product-led growth strategies.
• Education, training, and online course creators seeking to attract, convert, and retain students.

What unites these businesses is a balance of purpose and profit: startups that want to grow revenue while delivering genuine value to people. This alignment is what drives our marketer network because we believe impact and commercial growth must scale together.

See if your business is ready →

Yes however Massify is more than a typical Fractional CMO.

A Fractional CMO specializes in strategy and leadership, but often leaves execution to be resourced elsewhere. Massify combines CMO-level strategy with the execution power of a curated performance team, all under one shared-risk model. That means we don’t just design your growth roadmap, we also equip you with the marketers, tools, and campaigns to make it real.

Think of Massify as your whole growth engine: strategy, execution, and accountability aligned to outcomes not hours.

Explore the The Massify Program →

Every startup has different needs, so there’s no one-size-fits-all team. Massify curates your performance team through a structured process:

1. Business Diagnostic & Strategy Call → We start by understanding where your business stands: current traction, readiness score, growth priorities, and gaps.
2. Talent Pool Matching → We tap into the Massify Talent Pool of vetted fractional CMOs, digital specialists, and agencies. We handpick only those with the right expertise for your industry, growth stage, and campaign goals.
3. Onboarding & Integration → Once selected, we fully onboard these marketers into your project. Their work is funded through your Activation Fee, so you don’t carry extra recruitment or hidden costs.
4. Shared-Risk Alignment → Because Massify’s fees depend on your growth, we only bring in talent with the proven skills to deliver. 

This way, you get a high-performing team built around your business.

Learn about Massify Talent Pool →

Our payment terms are structured to keep things simple and transparent:

• Marketing Audit

  (if applicable) → Payable 100% upon agreement

• Activation Fee → Payable in proportion upon agreement, since it funds the setup of your growth engine and the team behind it.
  • 70% upfront at signing
  • 30% after the first campaign execution
• Performance Fee → Payable monthly, based on measurable outcomes (e.g., incremental revenue, qualified leads, conversions, retention revenue).
• Payment method → All payments are processed securely via credit or debit card.

This structure ensures your project is fully resourced from the start while keeping our incentives aligned for ongoing growth.

See full terms →